# Open source web analytics

Piwik 1.2 is now available – check out the full list of new features below. Thanks to the support of our sponsors and the work of Piwik team and consultants, we are able to deliver great new features in Piwik!

1) First Party Cookies

Piwik now uses First party cookies which ensures that we now report with a greater data accuracy (1st party cookies are rarely deleted compared to third party cookies).

This is also one more step towards excellence in the domain of User Privacy & Anonymity. Piwik was the first Web Analytics software to offer server side IP Anonymization. You can also access the IFrame widget to opt-out for your visitors, ideal for your "Privacy" page on your site.

2) Custom Variables

You can now track up to 5 custom variables per Visit in Piwik! This is an extremely powerful new feature that allows you to track any custom data about your visits, and view reports about how many visits each segment gets,  as well as compare their conversion rate.

• Tracking Custom Variables – check out the Javascript API documentation
• Using Custom Variables -  the user documentation with examples and screenshots

3) Segmentation in API

The Piwik API now supports real time segmentation! You can therefore request all existing Piwik reports for any segment of your visitors, for example: "Country is Germany AND Browser is Firefox".

The API is really easy to use, and follows Google Analytics parameter format to help with migration.

The feature is only accessibly via the API at the moment, but we hope to include it in the UI very soon!

Learn all about it in the Analytics Segments doc.

4) Performance improvements for large Piwik setups

We made significant improvement around memory usage for high traffic Piwik instances, which will help some users who were previously hitting the PHP memory limit when archiving Piwik reports. We are also working on longer term solutions and alternative scalable data stores.

5) New API methods

There are now helper methods to request reports for a given URL, or a given Page Title or Download URL. Check out the new API functions: Actions.getPageUrl (pageUrl, idSite, period, date, segment = ") but also Actions.getPageTitle, Actions.getDownload and Actions.getOutlink. Read more in the API page.

And more…

See the changelog for the list of 87 tickets closed for Piwik 1.2

We hope you enjoy the new release, please report any feedback, error or suggestion in the Forums.

Happy analytics!

This entry was posted by Piwik team on Thursday, March 3rd, 2011 ; category Community, Development ; RSS comments.