What can I use Piwik for?
Whether your site has a few visits per day or many millions, Piwik helps you gather and analyze important information about your users. Track Key Performance Indicators such as visits, goal conversion rates, downloads, keywords, and many more. Expand Piwik functionality by adding new plugins from the Piwik Marketplace
Integrate Piwik with your ecommerce software in order to analyze revenue, orders, conversion rates, average order values, and detailed product statistics. See which products are the most popular and the highest conversion rates. With Piwik, you can view in real time the detailed Ecommerce log, showing all visits that have made a purchase on your website, including those visitors who have abandoned their shopping cart with products left in them. See how to set up eCommerce tracking
Use Piwik to make sense of your web server log data. All web servers generate access log files which contain all of the requests made to the server. You can import and analyse your web server logs using Piwik! In the same dashboard you will be able to analyze visit details, including IP address, URL, user agent, referrer URL, search keywords, campaign information and more. If you’re running a hosting company, you can even provide your customers with a modern and powerful analytics tool using Piwik. See how to set up Log Analytics
Intranet websites hosted on an internal network generally have important security and privacy requirements, as is the case with governments, enterprise portals or universities intranets. They often require that the statistics software be hosted within the company’s or institution’s own infrastructure. Now there’s a better solution – Piwik is the ideal choice for intranet analytics. Read more about Intranet Analytics
Piwik is and always will be a free and open source software with transparent GPL license.
100% data ownership
You are the owner of the data you collect and nobody else.
Fully privacy compliant
Piwik supports the highest user privacy requirements.
Detailed 360 degree view of each user action on your website or mobile app.
Customisable and extensible
Extend and customize it based on supported API’s and detailed documentation.
No data storage limits
It’s totally up to you how much data you store and for how long.
Piwik prides itself on continually innovating and improving the analytics experience for users. Please read below for an introductory tour to some of the ever-expanding features Piwik offers. Otherwise, you can access the complete list of features in Piwik Analytics
Full insight on your users and their engagement on your site.
Standard visitor metrics and annotations
All the standard reports you would expect from a state of the art analytics package. Make notes on the charts to describe and remember all the key events of your site’s history. Read more
Most important information you truly care about all in one place. Read more
Real time data
View details about your visitors in real time as they enter your website. Read more
View historical values of almost any metrics relevant to your website or app, and compare several dimensions at once. Read more
Find out where your visitors come from, in particular their country, region and city. All your visitors are displayed on the live interactive map. Read more
Big and small companies all over the world have already liberated their web analytics with Piwik.
Discover your users’ journey
Learn about your users’ behavior – where they come from, what they are doing and where they are going.
Plus many more features to give you further insights.
Analyze traffic by its source – be it websites, search engines and keywords, social networks or campaigns.
Observe the effectiveness of links within the context of the webpage.
Monitoring of downloaded files
Piwik automatically tracks your file downloads (70+ popular filetypes supported).
See which links to external domains were clicked by your visitors most often.
See which URLs are leading to 404 error page and repair broken links easier.
The feature we use the most in Piwik is the Email and SMS Reports which automatically keeps our clients up to date on their Key Performance Indicators such as: Visits, Keywords and Goals Conversions Rates and Revenue.
Measure your goals and increase conversions
Monitoring for your online campaigns and your sales.
Analytics for Ecommerce
Track orders, cart updates, product views and many more on the specific tab dedicated to Ecommerce.
Analyse your marketing campaigns to see how effective they are and how much revenue they generate.
Wide range of traffic sources supported
You can track campaigns like Google AdWords, Facebook Ads, display ads, Tweets, affiliate links and links in newsletters to mention just a few.
Goal conversion tracking
You can set specific goals of what you want users to achieve on your website. Measure almost anything and check whether your business objectives are met.
Scheduled email reports
Keep your colleagues or customers up-to-date by sending them regular email reports with the information they need.
Magento, PrestaShop, osCommerce – these are just a few Ecommerce Platforms that Piwik can easily integrate with.
- Use plugins to extend the power of Piwik
- Tailor the look & feel (white labeling)
- Embed any report on websites, apps or e-mails
- Get full access to your data by flexible web API
- Established piece of software (6+ years)
- Ready for high-traffic websites (1,000,000+ pageviews)
- Actively supported by core developers and community
- Premium support is available if you need it
- Regular external security reviews
- Bug Bounty Program to help identify security gaps
- Regular automatic tests
- Constantly updated software
- No spying
- No privacy violation
- No data gathering for marketing purposes
- You are in control of everything
Need your analytics on the go? Install Piwik Mobile application for iOS or Android to access your data from anywhere. Keep your finger on the pulse to easily spot any potential situations or use Piwik Mobile in work meetings to support your ideas with real data.
If you’d like further information or if you have any questions regarding Piwik, check out our extensive user documentation or contact an expert: