It can be hard to keep track of all the features that Piwik has to offer. To find out if Piwik is the right web analytics tool for you, check out this ever-expanding list of features.
Web Analytics Features
All standard statistics reports: top keywords and search engines, websites, top page URLs, page titles, user countries, providers, operating system, browser marketshare, screen resolution, desktop VS mobile, engagement (time on site, pages per visit, repeated visits), top campaigns, custom variables, top entry/exit pages, downloaded files, and many more, classified into four main analytics report categories – Visitors, Actions, Referrers, Goals/e-Commerce (30+ reports). See Tour of Piwik.
- Real time data updates
Watch real time flow of visits to your website. Get a detailed view of your visitors, pages they have visited and goals they have triggered.
- Customizable Dashboard
Create new dashboards with widget configuration fit to your needs.
- All Websites Dashboard
Best way to get an overview of what is happening on all your websites at once.
- Row Evolution
Current & past metric data for any row in any report.
- Analytics for e-commerce
Understand and improve your online business thanks to advanced e-commerce analytics features.
- Goal conversion tracking
Track Goals and identify whether you are meeting your current business objectives.
- Event Tracking
Measure any interaction by users on your websites and apps.
- Content Tracking
Measure impressions and clicks and CTR for image banners, text banners and any element on your pages.
- Site Search Analytics
Track searches done on your internal search engine.
- Custom Dimensions
Assign any custom data to your visitors or actions (like pages, events, …) and then visualize the reports of how many visits, conversions, pageviews, etc. there were for each Custom Dimension.
- Custom Variables
Locate your visitors for accurate detection of Country, Region, City, Organization. View the visitors statistics on a World Map by Country, Region, City. View your latest visitors in real time.
- Pages Transitions
View what visitors did before, and after viewing specific page.
- Page Overlay
Display statistics directly on top of your website with our smart overlay.
- Site speed & pages speed reports
Keeps track of how fast your website delivers content to your visitors.
- Track different user interactions
Automatic tracking of file downloads, clicks on external website links, optional tracking of 404 pages
- Analytics campaign tracking
Automatically detects Google Analytics campaign parameters in your URLs.
- Track traffic from search engines
More than 800 different search engines tracked!
- Accurately measure the time spent by visitors on your website (provides a more accurate bounce rate metric).
- Scheduled email reports (PDF and HTML reports)
Embed reports in your app or website (40+ Widgets available) or embed PNG Graphs in any custom page, email, or app.
Create text notes in your graphs, to remember about particular events.
- With Custom Alerts you can monitor your business and receive alerts on your phone or by email when any of your Key Performance Indicator increases or decreases.
- Powerful Custom Data Platform and Data Management Platform
- No data limit
You can keep all your data, without any storage limits, forever!
See our limits analytics data fact sheet.
- A/B Testing Platform: experiment and optimise your websites, apps and marketing campaigns by running A/B tests running increase your conversions .
- Form Analytics: make your forms better at converting your users! See where and when do visitors leave your forms.
- Media Analytics: powerful insights into how your audience watches your videos and listens to your audio (website).
- Visualise your Conversion Funnels and understand where your visitors drop off to increase your conversions, sales and revenue with your existing traffic.
- User Flow is a awesome visual representation of the most popular paths your users took through your website or app. Get more insights by analyzing those paths and where along in the path they exited your site.
- Detailed Audit log of user activities happening in your analytics platform for better security and problem diagnostic.
- Detailed Search Engine Keywords Performance: all keywords searched by your users on search engines like Google, Bing and Yahoo are now visible into your Referrers reports! The ultimate solution to ‘Keyword not defined’ and ‘keyword not provided’.
- Roll-Up Reporting lets you aggregate data from multiple websites, mobile apps and shops into one (or more) Roll-Up site to gain new insights and save time.
- White Label plugin lets you resell Piwik to your customers and giving them access to their analytics reports where all Piwik-branded widgets are removed.
- Manage unlimited users
- Set user access to multiple websites
- Manage unlimited websites
- Exclude IPs and IP ranges
- Exclude URL parameters
- Timezone support, for each website
- Supports 100+ currencies
- Powerful options to White Label Piwik are available, ideal for large agencies or when you need a clean, branded Piwik interface
- Upload your custom logo for UI and email reports
- Automatically delete old logs and old data reports to keep you database size small
- Integrates with more than 40 CMS, web frameworks or Ecommerce shops
- Official Piwik Mobile app for Android and iOs smartphones
- Free community support forums
- Professional consultation services
- 50+ languages available
- Let your customers and clients sign up to your Piwik
- 100% FREE Software (Open Source, GPL license), yet compatible with commercial uses
- Mobile App Analytics with the Piwik iOS SDK, the Android SDK and the Titanium Module.
- Asynchronous code for faster page loads
- Track & record any data using the REST Tracking API, via the PHP Tracking API Client or the Java Tracking API client
- Track custom page URLs and page titles
- Track subdomains
- User ID lets you accurately measure your unique users across multiple devices.
- Cross domain linking for accurate visitor tracking across several domain names.
- Supports both 1st party cookies (default) and 3rd party cookie (optional)
- Import your Apache, Nginx, IIS server logs for processing in Piwik!
- Track server speed generation time for each Page view
- Track Single-page websites and web applications
Supports pages encoded in unicode (for example, UTF-8) but also supports all other charsets
Data Export & APIs
- Data Export in Excel, XML, Json and more!
- Fully-featured analytics API
- Administration API (REST) to create/update/delete pragmatically: users API, websites API, goals API, etc.
- Segmentation support in the API
Log Analytics: Import and Analyze your Server Logs
- Reprocess historical data from your server logfiles
- Report server errors and other http status codes
- Track and identify search engine and other bots
- Keep your data private on your server
- Compatible with Windows, MacOs, Linux, Solaris, IIS, Apache, Nginx, and more
- Long Term Supported Piwik is the analytics platform for your mission critical projects
- 5 Minute installation
- Other one click Installation options: Softaculous, Installatron, Microsoft Web Platform Installer, and our official Piwik Debian package.
- Easy One Click Update
- Strong focus on software security & excellent track record
- Strong focus on software Quality Assurance & testing
- Compatible with high traffic websites
- Supports servers behind proxies, works in a load balanced architecture, and supports IPv4 and IPv6 addresses
- Works for Intranet websites
- SharePoint Analytics: integrate Piwik with your SharePoint service to learn more about the productivity of your employees and overall user engagement.
- Search Bots Crawl Overview reports
- Privacy compliant web analytics
- Setting to anonymise your visitors’ IPs
- Iframe included to let your visitor opt-out of Piwik tracking
- DoNotTrack support by default
- Use 1st party cookies by default, with an option to enable third party cookies
- Open Marketplace with more than 60 plugins Enhance your Piwik analytics with valuable additional features.
- Themes for Piwik Feel like a change of colors? Try our community submitted themes, or create your own!
- Plugins for CMS: WordPress, Drupal, Joomla, and more than 25 pieces of software with a Piwik Integration plugin
- Libraries for programming languages: Python, Ruby, and more!
Piwik is an Award winning platform used by more than 1 million websites worldwide. We regularly release new versions.
Our Roadmap is public and driven by the large community of users.