It can be hard to keep track of all the features that Piwik has to offer. To find out if Piwik is the right web analytics tool for you, check out this ever-expanding list of features.

Web Analytics Features

All standard statistics reports: top keywords and search engines, websites, top page URLs, page titles, user countries, providers, operating system, browser marketshare, screen resolution, desktop VS mobile, engagement (time on site, pages per visit, repeated visits), top campaigns, custom variables, top entry/exit pages, downloaded files, and many more, classified into four main analytics report categories – Visitors, Actions, Referrers, Goals/e-Commerce (30+ reports). See Tour of Piwik.

Premium Features

  • A/B Testing Platform: experiment and optimise your websites, apps and marketing campaigns by running A/B tests running increase your conversions .
  • Form Analytics: make your forms better at converting your users! See where and when do visitors leave your forms.
  • Media Analytics: powerful insights into how your audience watches your videos and listens to your audio (website).
  • Visualise your Conversion Funnels and understand where your visitors drop off to increase your conversions, sales and revenue with your existing traffic.
  • User Flow is a awesome visual representation of the most popular paths your users took through your website or app. Get more insights by analyzing those paths and where along in the path they exited your site.
  • Detailed Audit log of user activities happening in your analytics platform for better security and problem diagnostic.
  • Detailed Search Engine Keywords Performance: all keywords searched by your users on search engines like Google, Bing and Yahoo are now visible into your Referrers reports! The ultimate solution to ‘Keyword not defined’ and ‘keyword not provided’.
  • Roll-Up Reporting lets you aggregate data from multiple websites, mobile apps and shops into one (or more) Roll-Up site to gain new insights and save time.
  • White Label plugin lets you resell Piwik to your customers and giving them access to their analytics reports where all Piwik-branded widgets are removed.

Administration Options

More Goodness!

Tracking API

Supports pages encoded in unicode (for example, UTF-8) but also supports all other charsets

Data Export & APIs

Log Analytics: Import and Analyze your Server Logs

  • Reprocess historical data from your server logfiles
  • Report server errors and other http status codes
  • Track and identify search engine and other bots
  • Keep your data private on your server


User Privacy

Community Contributions

Piwik is an Award winning platform used by more than 1 million websites worldwide. We regularly release new versions.

Our Roadmap is public and driven by the large community of users.

Any questions?

Many answers and more information about Piwik You can find here:

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