How often will the search engine keywords data been imported?

For Google your keywords data usually takes two days to be imported, while for Bing and Yahoo! it may take up to a week.

Because Search engines provide your keywords data a few days late, it may take a bit of time for reports to be populated with data.

Keywords data imported with Search Engine Keywords Performance is imported every day during your standard Piwik archiving process.

Over time you will be able to access months and even years of Search Keywords performance data and gain valuable insights into your SEO (Search Engine Optimisation) progress.

What is Search Engine Keywords Performance?

Which queries caused your website to appear in search results? Which queries result in more traffic to your website than others? Some years ago most search engines decided to hide keywords from the referrer urls, which made it impossible for web analytics tools to report reliable keyword statistics and answer these questions. Search Keywords Performance Monitor is a plugin created by InnoCraft, the makers of Piwik, which lets gain those powerful insights and see all your keywords used by users directly into a new Piwik Search Keywords report.

Learn more about the features and many benefits of Search Keywords Performance and in the User Guide.

Your Search keywords data will be imported every day into your Piwik Analytics and you will be able to access very valuable SEO and insights into your Search Keywords.

Where are my search keywords displayed?

Once you have configured Piwik Search Engine Keywords Performance to import your Google and/or Bing and Yahoo! keywords (which just takes a few minutes), the keywords will be available in Piwik in a “Search Keywords” report under the Referrers menu.

What are the metrics available for each Search keyword?

Search Engine Keywords Performance provides the following metrics for each of your Google/Bing/Yahoo! search keywords:

  • Clicks: a click is counted each time someone clicks on a link pointing to your website on a search engine results page.
  • Impressions: an impression is counted each time your website is displayed in a search engine results page.
  • Clickthrough rate: a ratio showing how often people who see a search engine results page with a link to your website, end up clicking it.
  • Keyword position: average position of your website in the search engine results list (for this keyword).

How do I view my SEO search rankings evolution over time?

To view how your keywords position evolve over time, go to your Search Keyword reports. On a particular Keyword, hover on the keyword and click the Row Evolution icon. You will then see a graph showing the evolution of your key metrics (Keyword position, Clicks, Impressions and Clickthrough) over the last few days or weeks or months. You can even compare multiple keywords (for example, the keyword position or number of clicks) at the same time.

Is is possible to import keyword data from other search engines than Google, Bing and Yahoo?

We currently import your keyword data from Google and from Bing and Yahoo!.

Some other search engines also allow to access the keyword statistics: in a future version we will import keywords for Yandex and others. Please contact us if you are interested.

What do I need to import my Google Search Keywords?

To import your Google Keywords you need to Sign up to Google Search Console, and then add your website property. Once you have verified your website (proven to Google that you own the site), you will be able to let Piwik import your Google keywords for Google Search, Google images and Google videos. Our user guide explains in detail the steps to import your Google Keywords in Piwik.

Why is my Google keyword data not available for the most recent days?

Google keyword data is imported as soons as it is available on Google Search Console API. According to Google’s documentation the data is published in intervals and should be available in 2-3 days.

Why are my Google keywords not showing up in the Search Keywords report?

When you’re using the SearchEngineKeywordsPerformance Premium plugin, your Google Search keywords data will be automatically imported from the time in your website or app.

Search keywords will be imported once your website has been configured and approved in the Search Console. When you create a new account and approve it in Search Console, the data will be available from this day onwards.

If no keyword shows up in your reports even when you have configured it correctly within Piwik, feel free to contact us.

Why isn’t the Google keyword data available for dates older than 3 months?

When you’re using the SearchEngineKeywordsPerformance Premium plugin, your Google Search keywords data are imported from the time in your website or app. Google Search Console API only provides access to the data within the last 3 months. Unfortunately older data can’t be accessed. But once you have setup the import of Keywords in Piwik, we will keep your keywords data full history and over time you will be able to access your keyword data history over many months and years. Piwik helps you liberate your data and keep full control of it.

How often are the crawling overview metrics updated?

The SearchEngineKeywordsPerformance plugin offers new Crawling overview reports:

  • Crawling overview report show how Search engines bots crawl your websites. This crawling overview displays the following key metrics: crawled pages, total pages in index, total inboud links, robots.txt exclusion page count, page redirects (301, 302 http status).

  • Crawling errors report which shows any error encountered by Search bots: crawl errors, DNS failures, connection timeouts, error pages (4xx http status), internet error pages (5xx http status).

These metrics are regularly as often as possible according to how fast Search Engines provide us with the data:

  • Google updates and provides the crawling overview metrics frequently, but only provides the most recent KPI values. There is no possibility to get historical stats. Nevertheless Piwik imports them each day and saves them, allowing you to keep full control over your historical data.

  • Bing updates the crawling overview metrics daily and also provides historical data. All available data will be imported on the first import. New data will then be imported every day in your Piwik.

How do I import Google keywords from multiple websites/domains into one Piwik website? (using property set)

When using the Search Engine Keywords Performance plugin, you can import one of your website’s keywords into the corresponding Piwik website. But it is also possible to import the Google Keywords from several websites/sub-domains into one Piwik website. To import the Google Keywords of several domains, you first need to 1) create a property set in Google Search Console and then 2) import keywords from this property set into Piwik. Follow these two steps:

1) Create a new property set (from Google’s documentation).

  • In the Search Console home page, click Create a set.
  • Optionally modify the name of the new set.
  • Add members to your set from existing verified properties in your account.
  • Click Save to save your new set.

Note: It will take a few days to start seeing data for your new set, even if you already have data for all the member properties.

2) In Piwik, configure the keyword import from this new Property set.

  • In Piwik > Administration > Search Performance, below Google Search Console, click Setup Configuration.
  • Below Configure websites click the Add configuration
  • Select your Piwik Website to import keywords into, and then select the Property set you just created in the Google Search console.

After 2-3 days, all keywords from your Property set should be imported in Piwik.

Do I need to set up a Google account for Search Console?

Yes, to be able to import Keyword statistics in Piwik from Google Search Console, a connection to a Google account is required. This account needs to have access to the Search Console data for the website you would like to query the data for.

If you don’t have set up Search Console yet, go to Google Webmaster Tools. Add your website as new property and follow the instructions to verify you are the site owner. That’s all. Now Piwik should be able to import the keywords if you grant access to your account in Piwik > Administration > Search Performance. Learn more in our user guide.

Any questions?

Many answers and more information about Piwik You can find here:

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