Multi Channel Conversion Attribution supports the following attribution models:

  • Last Interaction: The full credit of a conversion goes to the last interaction.
  • Last Non Direct Interaction: The full credit of a conversion goes to the last interaction that was not a direct entry.
  • First Interaction: The full credit of a conversion goes to the first interaction.
  • Linear: The credit of a conversion is shared equally across all interactions. If there are for example 5 visits, each channel / referrer gets 20% of the credit.
  • Position Based: The first and the last interaction get each 40% of the credit. The remaining 20% of the credit are shared equally across all remaining interactions.
  • Time Decay: The credit of a conversion is shared across all interactions where more recent interactions become more credit compared to interactions that happened a longer time ago.

Any questions?

Many answers and more information about Piwik You can find here:

We are social

Follow us: