When you configure an experiment, Piwik lets you define which outcome will be considered a success to you. You can choose success conditions and success metrics. Success conditions let you for example define how big of an improvement you expect from your A/B test (the Minimum Detectable Effect).

Some of the available success metrics include:

  • Goal conversions
  • Goal revenue
  • Ecommerce orders
  • Ecommerce order revenue
  • Total number of conversions
  • Total revenue
  • Page views
  • Bounces
  • Visit length (time)

You can select any pre-existing goal as a success metric, or create as many new goals as you wish. For each selected success metric you will see a summary and an evolution graph across all variations as well as individual reports for each success metric.

Any questions?

Many answers and more information about Piwik You can find here:

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