In this post we will explain the key values that drive Piwik, and expand upon our goals and roadmap for both the short and long term future.

What are Piwik’s goals?

Piwik will:

  • Enable you to make Data driven decisions
  • Let you focus on what matters most to you
  • Gather in one place all your important metrics (Key Performance Indicators)
  • Be the best open alternative to Google Universal Analytics
  • Support Developers and provide opportunities for them to innovate on Piwik platform

The Piwik Roadmap

To achieve our goals, the Piwik team has prepared the Piwik Roadmap.

We have created this Roadmap based on hundreds of emails sent by users, tickets, along with thousands of forums posts. Feel free to send us feedback about this roadmap.

What are Piwik values?

Our strong values govern all that we do:

  • Open Platform
  • Privacy
  • Reliability
  • Security
  • Usability
  • No data limit
  • Freedom
  • Engineered to last


It is our mission to provide an open and innovative alternative for people who prefer not to use (or cannot use) Google Analytics to analyse and measure their users.

It is a fun and epic mission which we are proud to be a part of.

Thank you for trusting us and the project, and keep in touch,

Piwik founder

Matthieu Aubry

While studying in India in 2006, Matthieu had the idea of creating an open source analytics alternative to Google Analytics. In 2007 he founded Piwik, the now leading open source analytics platform used by more than 1 million websites in 200 countries. Find him on Twitter or Github. Co-founder of InnoCraft.

Any questions?

Many answers and more information about Piwik You can find here:

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