Here is a presentation we did to present Piwik to an audience in a french engineering school. I gives a simple overview of

  • what web analytics is
    • measure
    • analyze
    • act
  • piwik competitors (google analytics, clicky, etc.)
  • why Piwik is better than the competition
    • Open Apis
    • Plugins architecture
    • Powerful data abstraction layer
    • Innovative user interface
    • Customizable dashboard with widgets

Matthieu Aubry

While studying in India in 2006, Matthieu had the idea of creating an open source web analytics alternative to Google Analytics. In 2007 he founded Piwik, the free and open source web analytics platform now used by more than 1 million websites in 200 countries. He is also the CTO of Piwik PRO. Find him on Twitter or Github.