User Guide

Track Your Visitors

• Javascript Tracking: Track your visitors with a simple Javascript tag.
• Advanced Tracking: When Javascript is not an option, you can use image tags and Piwik’s own internal tracking API.
• Tracking Goals: Learn how to measure and improve your business objectives with goal tracking.
• Tracking Campaigns: Tracking your Paid ads (Adwords, Yahoo!, Facebook…), Display ads, Marketing Affiliates or Email newsletters is easy – and very useful – with Piwik.
• Custom Variables: Learn how to set a custom segment to your visitors using the powerful Custom Variables feature.
• Tracking Ecommerce: Learn how to set up tracking for your Ecommerce shop, and learn all about your Orders, Products Purchased and Abandoned Carts.
• Track internal search keywords: Use Site Search to track keywords searched by your visitors on your own search engines, for advanced insights into what visitors are looking for!

Access your Statistics

• Piwik’s Interface Tour: See how Piwik collects and organizes your statistics. For a general Video Overview of Piwik, click here.
• Real Time stats & Visitor Log: Piwik provides powerful tools to access the Visitor Level view of your traffic, as well as the Real Time Live! widget.
• Page Overlay: A visual and powerful way to look at your Page views reports, the statistics are directly displayed on overlay on top of your website!
• Page Transitions: Transition shows you in an easy to use report, the things your visitors did directly before and after viewing a certain page.
• Ecommerce Analytics reports: Once you have set up Ecommerce tracking, Piwik will provide reports tailored to the Ecommerce shop manager.
• Row Evolution: Shows you the evolution of visits and other metrics for any row in any report.
• Annotations: Mark special dates/events, make and save analyses of your data, then view them later when looking at your past data.
• Email Reports: Receive full reports directly in your mail box.
• Analytics API: Need to programmatically access your statistics? Piwik provides a full-fledged Analytics API.

Piwik Administration

• Manage Users: Add/Remove users and configure their access rights.
• Manage Websites: Create & update website names, and learn about URLs, timezones, and currency support.
• Learn more about Piwik Data Limits
• See also Installation & Configuration docs
• How to Configure Piwik? [Video]Click here to play the video walking you through the Piwik Settings: Manage Users, Websites, Privacy, Optimize your Database, General Settings.

Piwik How to Videos

• Learn about your website visitors
• Actions Reports
• Referrers (Websites, SEO, Social, Campaigns)
• Track your website’s goals with Piwik
• Sending Email Reports and Analytics Text messages (SMS) with Piwik