When working on the first version of Piwik, Matthieu was looking for a name that was unique, easy to write and to remember, with as few letters as possible, and for which the domain name was still available. After a few hours of deliberation and creativity, the name Piwik was born out of Matt’s imagination. The name ‘Piwik’ does not have a particular meaning, but we are on a mission: “To create, as a community, the leading international open source web analytics platform, that gives users full control of their data.”

See also: how do I pronounce Piwik?