News from the experts of the Open Analytics Platform Matomo (formerly Piwik)
Get RSS feed
As digital transformation drives global economies, data has become a valuable currency to businesses of all shapes and sizes. As a result, the complex issue of data privacy is often in the spotlight. The General Data Protection Regulation (GDPR) is …
Do you want to analyse your website traffic? Maybe you want to know how well you’re converting your traffic. Or maybe you’re looking to track the performance and ROI of your marketing campaigns. Regardless, you won’t get far without relying …
Businesses spend a ton of time, money and effort into creating websites that are not only helpful and captivating, but also highly effective at converting visitors. They’ll create content, revise designs, add new pages and change forms, all in the …
The General Personal Data Protection Law (LGPD or Lei Geral de Proteção de Dados Pessoais) is a relatively new legislation passed by the Brazilian government in 2018. The law officially took effect on September 18, 2020, but was not enforced …
Bugs and development go hand in hand. As code matures, it contends with new browser iterations, clashes with ad blockers and other software quirks, resulting in the inevitable emergence of bugs. In fact, a staggering 13% of all pageviews come …
For your website and business to succeed, you need to focus on building traffic. However, you aren’t the only one with that goal in mind. There are millions of other websites trying to increase their traffic as well. With that …
If you want to learn about the health of your website and the success of your digital marketing initiatives, there are few better ways than checking your website traffic. It’s a great way to get a quick dopamine hit when …
The California Consumer Privacy Act (CCPA) is a state law that enhances privacy rights and consumer protection for residents of California. It grants consumers six rights, like the right to know what personal information is being collected about them by …
We all knew it was coming. It’s all anyone could talk about — the General Data Protection Regulation (GDPR) took effect on 25 May 2018. You might think five years would have been plenty of time for organisations to achieve …
At the start of July 2023, Universal Analytics (UA) users had to say goodbye to their preferred web analytics tool as Google discontinued it. While some find Google Analytics 4 (GA4) can do what they need, many GA4 users are …